NOVAビジネス英語100復習（31）

31a - Production development

Background

• A Bubbled Beverages sales in Japan are falling.
• B Healthy soft drinks are unpopular in Japan.

Examples

• Bubbled Beverages Announces New Drinks for Japan
• Bubbled Beverages has announced plans to release new drinks for Japanese market early next year in a bid to boost slumping sales there.
• A Bubbled spokesperson made the following comment.
• "Healthy soft drinks that can help lower cholesterol are now new top performers in Japan, and this trend is something that we are interested in."
• Shares in Bubbled went up 0.5% after he announcement.

Assignment

Key Considerations

• The product should appeal to the Japanese customer.
• The product should look healthy.
• The product should follow market trends.

Key Language: Outlining consideration

• (Customer tastes) need to be taken into consideration.
• We have to take (health trends) into account.
• It's necessary to factor in (market trends).
• ※I/We等で始まる場合はtake (something) into accountが自然だが、無生物主語の場合はneed to be taken into accountとかになる。

Examples

• We have to take (distribution) into account.
• People are most likely to buy the drink from a vending machine than a store.
• (= People tend to buy the drink from a vending machine rather than a store.)

Corrected Sentences

• The contract says my starting date (first day) is ....

Useful Phrases/Words

• in a bid to ... try to (※in order toに似てるがよりチャレンジングな時に使う）
• slumping　...　低迷する
• population demographics　...　人口統計
• market trends ... 市場動向
• consumer tastes …　顧客の好み
• distribution ... 流通
• the quality of ingredients ... 原料の品質
• factor in　...　take into consideration
• probability ... 可能性
• as opposed to = instead of, substitute
• demographics = types of people
• take into account (phrasal verb) -> separable
• ex) take (something) into account
• intention　...　意図、腹づもり
• take over　...　succeeded

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31b - Product Development

Update

• The product will be cheaper than other companies' products.
• The product is designed to help lower cholesterol.
• The product targets the over-forty age group.

Key Language: Presenting advantages

• The advantage of (making the drink brown) is that (people associate brown with natural ingredients).
• One benefit of (carbonating the drink) is that (it'll differentiate it from other health drinks.

Application Sentences

• The advantage of (specifically targeting older consumers) is that (they are more interested in health).
• One benefit of (this drink over others on the market) is that (it's designed with local tastes in mind).
• The advantage of (using rice-based sweetener) is that (rice is a large part of local culture, so we're tailoring it to local tastes).

Corrected Sentences

• As there are already a lot of teas on the market, we decided to carbonate our drinks.
• The advantage of (doing that) is that it'll differentiate us from similar products.
• ※I recommend we should develop... は冗長。We should develop ... か　I recommend developing ...のほうが自然

Useful Phrases/Words

• cholesterol　...　コレステロール
• carbonate = add bubbles, make a drink fuzzy(シューシュー音たてて泡立てる）
• natural ingredients ... 天然成分
• associate *** with　... "***を連想する
• in mind　...　～を考慮して、念頭に置いて
• sweetener　...　甘味料
• sugar cane　...　さとうきび
• differentiate　...　差別化する
• assume ... みなす
• tailor = adapt
• the product is aimed at　...　～に狙いを定める
• shares ... 株